Strategies & Concept
Creating brand identities is at the core of what we do. From there we craft websites, printed collateral and campaigns. Without a well-thought-out brand strategy your business will not attain its full potential.
Branding With Purpose
A strong brand is so much more than a logo and color scheme. Branding is the complete make-up of your business and it requires purpose and direction. You only have one opportunity to make a first impression to your target audience so why not make it a meaningful and long-lasting one?
Implementation
From market research and competitor analysis to brand positioning and perception; we will work out exactly how to navigate your brand to the top of your industry.
Brand Identity
Brand Identity is more than just a Logo, it’s the fiber and feel of your business which means people can pick you out from a crowd of competitors. Much like DNA it is complex to create, but when done properly, it prints a permanent, unique stamp on everything you do.
Bringing Brands To Life
Meaningful strategic thinking becomes tangible through branding, creative ideas, design, digital, communications, film, naming, copywriting. We always start from the needs of your brand.
Implementation
Startups - We create brand identities for startups that need a completely new look.
Established Businesses - We work with established businesses looking to re-invent themselves.
Campaign-Led - For businesses and brands wanting to increase awareness, we deliver print and digital advertising campaigns. Awareness is key to stay top of mind and we know how to create campaign-led work to get the attention you deserve.
Tone of Voice
Having a great story is wasted if you don’t know how to tell it. It is important to communicate with your customers in a way that will resonate with them and convey the values of your brand. This is done through your tone of voice and messaging.
It’s Not Just What You Say But How You Say It
Finding your brand voice is critical for a brand to stand out from the competition. Here are some examples of tone of voice:
Empowering & Uplifting: Used to encourage and uplift your audience to improve , excel, and attain any goal.
Friendly, yet informative: Splash some personality into your brand voice with this fun and helpful tone.
Professional & Ambitious:
Appeal to executives and decision-makers by taking an academic approach and establish your brand as a trusted thought leader.
So Far Out There: Push way beyond the norm for brand voice by embracing the wacky, weird, and irreverent.
Implementation
We captivate your consumer by bringing your brand to life.
Strategy That Works. Creative That Connects.
Empowering Your Business To Thrive.
Meaningful strategic thinking becomes tangible through branding, creative ideas, design, digital, communications, film, naming, and copywriting. We always start from the needs of your brand.
We are a Branding Agency that understands emotions drive our decisions and behavior, which is why we create brands that lead with purpose. A Design Agency that believes branding can create powerful, positive impact in industries & organizations.
Strategic in approach. Exquisite in craft. We are leaders in devising brand strategies, creating strong identities, and designing smart UX for businesses large and small, established and start-ups.
We make outstanding brands stand out.
It’s the discovery of something different, unexpected or completely new that can launch or reposition a brand. We help you differentiate with New Identity, Rebranding, and flawless Implementation. In short, we build brands that matter!
Brand Identity Design / Logo Design
We are a a design and branding agency that has a particular talent for stripping away the unnecessary and drawing out the essential. We use the brand strategy as a springboard to inform and inspire how we bring the visual and verbal identity to life. The insights gleaned from our research and the organizing brand idea guide our decision-making throughout this stage.
When it comes to developing your company’s branding the logotype is the most important element of branding you will ever create. It is usually the first component that clients and potential customers will associate and identify with This sets the look and feel for your brand. An effective logo makes you more memorable, provides consistency, portrays a professional image, and brings on ROI.
A brand strapline supports your brand positioning. It is a short, punchy statement that communicates what your brand is about. It is a catchphrase that people will remember. Your brand strapline uses a few words to position your brand; create a hook for customers to remember you by and differentiates you from your competitors. It is used as a marketing tool for sign-off – your signature.
A good brand strapline creates a space in the mind of the consumer. It can be attached to your logo, used on websites, stationery, and various promotional materials. Though unquantifiable in terms of increasing sales, a strap line can assist your company’s presence in the market and help people remember your product or service.
Brand Straplines - Do it well or leave it – We do it well!
