LaceUp designs and markets athletic products in the United States. These products include wrist and ankle weights. LaceUp approached Innov8 with a view to help them with branding, website design, digital content, marketing, SEO, and bespoke video production.
Innov8’s European and US teams conducted photo and video shoots in multiple countries/locations showcasing fitness routines using the LaceUp product. Innov8 built a custom E-Commerce site using Shopify and Amazon infrastructure.
LaceUp also developed Augmented Reality solutions to allow customers to try the product virtually.
Role
UX/UI Design
Branding
Art Direction
Website Hosting
Copywriting
Video Production
SEO
Ads
Augmented Reality
Animation
Inspiration
Products
Motivation
“Innov8 conceives concepts that engage audience in different and bigger ways than just advertising. Ideas that live both online and offline and involve consumers in meaningful ways. The team was fantastic, approaching every challenge with energy, enthusiasm, and creativity.”
David G.., Investor
Homepage
Inspiration
FAQ
45 usability sessions
With more than 60 users
+300 thousand impressions
Within the first 30 days
3 months
From initial meeting to launch
