What is a Podcast?
55% of all US homes are podcast fans and 24% listen to podcasts weekly.
What is podcasting? It's like blogging, but instead of writing the content, it's being spoken instead. Think of it as “Internet Radio On-Demand”. Simply put, a podcast is an audio program, similar to Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like.
It's more like public speaking, but you don't have to be in front of an audience. You can use streaming or podcasting services via the internet so that you can have your content to get listened to instead of being read.
A lot of businesses are using podcasting these days since – and it helps you talk directly to your audience. A podcast can be used as a marketing tool as well since you can influence your listeners consider your product and visit your website or place of business – converting leads to sales.
Podcasting is an alternative to video. It helps build a rapport with your audience as it is highly engaging.
Why Podcast?
The content marketplace is highly competitive. Branded podcasts are one of the most powerful yet underused channels. With the number of podcasts rising by 50% YOY, the popularity and audience is ripe for engagement and conversion.
As the world becomes busier and people's time is sparser than ever before, the podcast format is incredibly popular. Podcast audio content gives listeners the ability to dive into topics without having to set aside time to read or watch a video. We see a rapid rise in people consuming Podcasts while multitasking - commuting to or from work, while doing chores, and during workouts. It is another mobile-friendly content option that is growing rapidly.
The advantage of the podcasting format is that it offers endless variety and options, they are also readily available and listening to one, requires little to no preparation, all you need is a smartphone. And podcast audience are extremely loyal. One of the reasons that podcasts are so engaging and foster such loyal audiences is because they are very interactive - as a Podcaster, one can take audience polls, answer questions, and take “calls,” just like a traditional radio talk show. This helps pull listeners into the show and makes consuming the content feel more like an interactive experience, rather than simply listening to audio.
Recent statistics show that 93% of people who start a podcast listen to most or all of the episode; in contrast, business-related videos of 30 minutes or longer have been found to culminate in a completion rate of only 14%.
We help build branded podcasts to help you increase awareness and talk directly to potential customers in an organic way that informs, speaks to their interests, but doesn’t alienate or overwhelm them by coming across as overly commercialized. We'll show you how to start powerful conversation, drive social engagement, build your brand, and hit sales targets through podcasting.
Podcast Advertising
Audio is an integral part of our lives and podcasting is one of the fastest growing areas of the audio market.
We are passionate about podcasts, and we’re not alone. Reaching millions of listeners, podcasts are drawing in a wider audience each month and rapidly becoming an essential part of people’s daily lives. Podcast advertising is the perfect way to tap into this growing audience and communicate your message to millions of listeners who are open to learning more about your brand.
Listeners are diverse, educated, and crave the rich and enjoyable content podcasts provide, which cover everything from Sports and Health to News and Politics. This audience is more engaged with podcasts than many other mediums and as a result 76% say they have acted on a brand message within a podcast!
As podcasts become a part of people’s lives, brands should start to incorporate it as part of their strategy. We have access to all the podcast provider platforms. We know the market inside out and advise our clients on the best strategy, the best podcasts to use, and how to use them.
Podcast Support Services
We offer a wide range of services to help you make the most of Podcasting.
Creative
We help you come up with ideas that can convert your business & brand message into podcast gold - for a single episode or concept for your entire show. We can also source amazing presenters from household brands to rising talent.
Post-Production
When it comes to audio, it’s all in the edit. Our audio engineers edit your messaging and turn it into a compelling and engaging podcast. We also create eye-catching video Podcasts and create micro-content for distribution across social media to promote your podcast.
Marketing & Hosting
At Innov8, we work with leading podcast providers, including iTunes, Deezer, Spotify, and Google, to make sure your podcasts are available on time every week. We also use our other marketing services to promote your podcast to the people who will be most interested in it.
Voice Enabling (Flash Briefings)
Reach an even larger audience on Amazon Echo devices by converting your Podcasts to Alexa’s flash briefing. By voice enabling your podcasts we can get them ready for Alexa. The Innov8 team helps you host them and market them to gain a wider audience.
Podcasting For Business
Build Brand Following
through Podcast Marketing
Build Rapport
Build deeper connection with your audience. Podcasts are more personal as your friendly tone will draw them to what you have to say.
Increase Traffic
Drive listeners to try your products and visit your website. Have listeners provide referrals.
Establish Thought Leadership
Build authority by providing helpful information and solutions - through multiple content channels – podcast, videos, website, and blogs.
Connect with Prospects
Increase reach by advertising your products and services on targeted Podcast shows.
Leverage On-Demand Platform
Listeners decide what they want to hear, and when they want to hear it. Your message reaches them when they are most engaged.
A Repeat Touch Point for Consumers
Listeners opt to hear from you on a regular basis, giving you an opportunity to establish trust and deliver long-form content.
